Search results for "Objets connectés"
showing 4 items of 4 documents
Nouveaux usages et digitalisation : l’expérience des objets connectés
2022
Analysis of the appropriation of a connected object : an experiential and dimensional approach
2022
The evolution and interactivity of connected objects promise a continuous improvement of the consumer experience, especially through the adaptation of the object and the development of its functionalities. But in some cases, the evolving nature of the object can lead to a situation where the user has to reappropriate it. Through a netnography and an analysis of life stories, this research studies the appropriation process in a dynamic way.The main contribution of this research is the identification of two dimensions (social and situational) and four forms of appropriation : autotelic, instrumental, individual and collective, which we bring closer to Lanier and Rader's (2015) measure of expe…
L'acceptation des dispositifs technologiquesd'auto-production par le consommateur : une approche par l'empowerment psychologique
2022
During the Covid-19 pandemic, the deployment of self-service technologies (self-checking, interactive terminals, smart devices…), allowing to substitute existing service employees and give more autonomy to consumers, have accelerated. In the french academic literature, Cova et al. (2013) conceptualized these devices as « directed self-production » technologies, underlining a more or less imposed transfer of tasks operated by firms. Among consumers, these technological devices have been subjected to ambivalent representations from consumers : some positive representations mainly related to greater autonomy for individuals exist alongside concerns about human contact degradation, macrostructu…
Internet of things: an exploratory study of the co-creation of value
2016
Internet Of Things (IoT) provides consumers a continuous access to real-time notifications and data. Using the « Service-Dominant Logic Theory » framework (Vargo and Lusch, 2004), this paper aims to compare brands value propositions and consumer perceptions regarding bracelets and smart watches. Data analysis is based on two sets of data collections: the first concerns the content of eight manufacturers websites; the second comes from a non-participant observation of consumer opinions about connected devices (netnography). Results show a typology of gains and pains, significant interactions between the different value components and consumers’ compensation phenomena. Furthermore, discrepanc…